With continuously rising market demand, China’s trademark die-cutting machine industry is ushering in new opportunities for domestic substitution.

Release time:

2026-03-02

According to industry research data, the overall market size of die-cutting machines in China was approximately 22 billion yuan in 2024.

With continuously rising market demand, China’s trademark die-cutting machine industry is ushering in new opportunities for domestic substitution.

According to industry research data, the overall market size for die-cutting machines in China was approximately RMB 22 billion in 2024. Among these, trademark die-cutting machines— as a core sub‑segment—account for a significant share and are showing a steady upward trend. As downstream industries such as food, daily chemicals, electronics, and healthcare increasingly demand more refined trademark processing, the Chinese trademark die‑cutting machine market is expected to continue expanding through 2030, with a robust average annual compound growth rate and broad prospects for industry development.
From a market structure perspective, when categorized by machine type, flat‑to‑flat, round‑to‑round, and round‑to‑flat die‑cutting machines dominate the market. Among these, flat‑to‑flat machines are particularly popular due to their simple design and affordable pricing, making them well suited for small- and medium‑volume label processing and accounting for the majority share of the domestic market. Round‑to‑round machines excel in efficiency thanks to their continuous rotary cutting capability, primarily used for high‑volume roll‑based label processing such as self‑adhesive labels and electronic tags. Round‑to‑flat machines strike a balance between precision and throughput, often employed in mid‑ to high‑end label production. From an application standpoint, food and beverage packaging labels represent the largest end market, accounting for over 40% of total demand. Meanwhile, emerging applications such as electronic labels, medical labels, and anti‑counterfeiting labels are experiencing significant growth in demand, serving as a key driver for market expansion.
Notably, China’s trademark die-cutting machine industry has gradually established a localized industrial chain system. Domestic enterprises such as Dongguan Feixinda, Shenzhen Jingwei Xian, and Changzhou Jiehang have risen rapidly, achieving breakthroughs in core technologies like precision die-cutting blades and intelligent control, and progressively breaking the monopoly of foreign brands from Germany, the United States, and other regions in the high-end market. Among them, Changzhou Jiehang’s developed adjustable bottom roller for round die-cutting has become the only company in China—and even in Asia—capable of independently producing this product. The product’s precision rivals that of European and American counterparts, while its price is only 50% of theirs. With a domestic market share approaching 100%, the trend toward domestic substitution is becoming increasingly evident.

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